JOB SUMMARY:

The Market Research Analyst will work with the Ticket Sales, Sponsorship Sales and Marketing departments to provide research and analysis on all sales and marketing programs as well as managing the organization’s information and contact databases.
 

DUTIES AND RESPONSIBILITIES:

• Oversee Market Research and collection of Survey Data to help analyze organization’s sales and marketing strategies.
• Conduct game night surveys on all fan-related experiences
• Manage all organizational databases with a focus on Ticket Sales and Sponsorship contacts
• Create and distribute weekly Sponsor, Season Ticket Holder and Event Related Email Newsletters
• Create and distribute notices to season ticket holders on an as needed basis.
• Integrate existing Goldmine database into Archtics software
• Research and Conduct Focus Groups with Season Ticket Holders
• Utilize new media strategies to increase existing databases for both Lightning and Events
 

SKILLS:

• Minimum of a Bachelor’s degree and 2+ years of database/research experience
• Training with CRM platforms, Ticketmaster, Mail Manager and Archtics software
• Experience working in entertainment marketing and sales
• Strong communication skills
• Ability to manage multiple projects in accordance with deadlines